At Strategize, we believe in making strategy simple

—no jargon, no convoluted plans—just actionable insights tailored for quick wins and long-term growth.


We Zero in on the essentials

Simplified strategy is an approach that distills complex business strategies into their essential elements, eliminating superfluous details and focusing on core objectives. By decluttering the planning and execution process, it ensures clarity, better understanding, and quicker decision-making. This methodology prioritizes efficiency, allowing businesses to navigate challenges with a clear vision, reducing the risk of diversion or resource wastage.


Clear Vision and Purpose

Clarity demystifies complex scenarios, allowing teams to understand and execute their roles with a clear vision and purpose.


Eliminating Unnecessary Steps

A simplified strategy streamlines decision-making, eliminating unnecessary steps and focusing solely on what truly matters.

“Strategy is about setting yourself apart from the competition. It’s not a matter of being better at what you do – it’s a matter of being different at what you do.”

– Michael Porter


Aligning with Strategize isn’t just a business decision; it’s a commitment to a simpler, more effective strategy that delivers real-world results.



Offering executable plans for immediate impact and sustained business growth.



Making efficiency the cornerstone for your accelerated business success.



Expertise in propelling small businesses with easy-to-implement success strategies.



Aligning strategy and mindset for balanced, effective business success.

Book A Call

Ready to soar? Schedule a discovery call with Strategize now for transformative strategies that turn challenges into opportunities. Let’s collaborate and create your business’s next success.

Get An Answer

Are you looking for answers to your burning business questions? Look no further than Strategize. Our simplified approach to strategy helps business owners achieve impact and success.

Embrace Your Story

In today’s business world, storytelling is vital. Our course teaches you to craft narratives that resonate with your market. Master storytelling to make messages impactful and enhance customer engagement and growth.


Enhance audience engagement


Builds memorable brand connections


Drives customer loyalty


Boosts business growth through emotional resonance

If you want to make a difference then you have to do something differently.


Hailing from South Africa and now making waves in Dubai, Debra Basson is a multifaceted powerhouse in the business world. With her forte in simplified strategy, she deftly navigates the complexities of business challenges, providing streamlined solutions that maximize impact. Her vast array of business interests and collaborations speak volumes about her adaptability and prowess in fostering meaningful partnerships.
Beyond her role as a design strategist, Debra shines as an event host, creating platforms for thought leaders and innovators to share, learn, and grow. Her passion for community-building is evident in the thriving networks she’s nurtured, each a testament to her dedication and leadership.
As a certified life purpose coach, Debra integrates profound life insights into her professional endeavors, ensuring a holistic business and personal growth approach. With Debra, strategy isn’t just about business; it’s about carving a purposeful path in life.



Helping business owners to be more impactful in the world.



Changing perspective, creating a safe haven for change.



Debra’s outgoing personality and love of people, naturally led her to speak.



Debra made me ask and answer honest questions to help me steer Decide Your Change Coaching in the right direction for development and success. She made me realize there are endless opportunities if you are willing to take that second step, as she will help you with the first.


store owner

Debra’s eCommerce ability and knowledge of how to start a store from nothing is phenomenal. It is a journey that I encourage anyone thinking of venturing online to do with her.

She is patient, understanding, and, most of all, has the insight that I didn’t yet have.

Founded in


Revitalize & Thrive: Energize Your Business

Unveil a refreshed perspective on your business with our expert strategies. At the intersection of experience and innovation, we tailor approaches that reignite your passion, optimize operations, and drive substantial growth. Harness our expertise to elevate your enterprise. Let’s transform challenges into opportunities, ensuring your business doesn’t just survive but thrives

Your business’s next chapter awaits; let’s write it together.


+971 50 935 4590

partner with us and drive growth

Enhance collaboration and drive growth with our Huddle Service Offering: enjoy interactive online Zoom huddles, effortless setup of ClickUp, and seamless integration with our CRM and lead-generating software. Join us to streamline your strategy and transform opportunities into success.


Connect and strategize in our online Zoom huddles, tailored to foster collaboration and innovation.


Streamline your workflow with our seamless ClickUp integration, enhancing productivity and efficiency.


Unlock growth with our proprietary CRM, designed to capture and convert leads effectively.

register FOR the Strategize 10 day 5 day CHALLENGE

Ready to elevate your business to new heights? Take the next step without sacrificing your profits! Our expert team is here to assist you in boosting sales, closing deals swiftly, and acquiring vital knowledge. While the journey may present challenges, we guarantee the results will be worth it. So, don’t hesitate. Leap today and unlock the rewarding outcomes that await you!


Sell and close more efficiently

Execute on your plans

Achieve better results

5 Day Challenge

In the face of feeling overwhelmed and stuck, possibilities for growth can become obscured; however, there are steps you can take to navigate this challenge.


In times of overwhelm, networking acts as a lifeline. Connecting with those who share your goals brings new perspectives, solutions, and a sense of community.

Enroll in a Course

Embarking on a course can be a transformative step when overwhelmed. It's a deliberate move to expand your knowledge, learn fresh skills, and break free from the stagnation that overwhelm can bring.

Join A Group

Participating in a group can be a powerful antidote to feeling stuck in the grip of overwhelm. Collaborating with a community of like-minded individuals navigating similar challenges can provide a sense of camaraderie.

Get Out!

Breaking free from overwhelming thoughts is crucial; remember, never give up. Amidst the stress, stepping outside your mind even briefly offers relief. Engage fully in exercise, creativity, or nature to shift focus from inner turmoil.

How we help: A Case Study

Case Study: Market Research, Website Development, and Launch Strategy for a Personal Trainer during COVID-19


Johan Miller, who lost his employment due to the pandemic, decided to pursue his passion for fitness and wellness. He aspired to become a personal trainer and offer online coaching and nutrition services. Seeking guidance, Johan approached our agency to help him navigate the market, build a professional website, and create a successful virtual launch strategy.


With the pandemic reshaping the fitness landscape, Johan recognized an opportunity to turn his hobby into a profession by transitioning from in-person training to online coaching and nutrition services. However, he needed more expertise to understand the market, establish an impactful online presence, and execute a launch plan to attract clients in this new environment.

In the face of these challenges, Johan’s determination never wavered. He knew that his unique blend of skills and passion could fill a void in the market, and he was willing to learn, adapt, and grow to make his dream a reality. 


1. Market Research

We conducted in-depth market research to gain insights into the online wellness and fitness coaching industry. By analyzing current trends, consumer preferences, and competitors, we identified Johan’s target audience, enabling us to tailor his services and define his unique value proposition.

2. Website Development

Understanding the importance of a robust online presence, we designed and developed a professional website for Johan’s coaching and nutrition services. The website showcased his qualifications, coaching packages, success stories, and informative blog posts. 

3. Launch Strategy

We crafted a launch strategy that utilized digital marketing and social media platforms. Creating a content calendar, we generated informative blog posts, engaging social media content, and teaser videos highlighting Johan’s coaching approach and nutritional expertise. 

4. Online Coaching and Nutrition Platform

We integrated an online coaching and nutrition platform into Johan’s website to facilitate seamless remote coaching sessions and nutritional guidance. This platform enabled Johan to conduct virtual training sessions, monitor client progress, and provide personalized dietary recommendations.


Through comprehensive market research, creating a professional website, and implementing a strategic virtual launch plan, we assisted Johan in turning his hobby into a thriving online coaching and nutrition business during the COVID-19 pandemic. Despite the challenges, Johan positioned himself as a trusted wellness expert, laying the foundation for continued growth and success in his newfound profession.

Join Strategize

Join us now. Simply provide your name, email, and tell us what you’d like to receive. We’re here to help you grow

Subscribe Now >

Discover Authentic Value

Feeling cautious? We get it – spam is a concern. But what if this time, it’s different? Imagine getting real, game-changing business help instead. Are you willing to take that chance? Join us for a fresh perspective and uncover potential that goes beyond the ordinary. Your business journey deserves a shot at something extraordinary.

Embrace the unknown, sign up!